``Adopting the insights of behavioral science will help bring our government into the 21st century in a wide range of ways - from delivering services more efficiently and effectively; to accelerating the transition to a clean energy economy; to helping workers find better jobs, gain access to educational opportunity, and lead longer, healthier lives.``

``As many an architect will tell you, human behavior changes according to the environment.``

``Ultimately, knowing what drives us puts us in the driver’s seat.``

``A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.``